The state of the music industry is a dire one. The slow death of physical media and independent record stores makes selling “product” in the marketplace more challenging for musicians. Online sharing is also a detriment to overall sales, allowing record companies to be overly strict in their contracts with musicians. The plus side is that all of this is empowering musicians to cut out the middle man and take web marketing initiatives into their own hands – acting as their own business and allowing their music to be heard anywhere from Duluth to Cape Town.
Promenade Media can help musicians be heard with a variety of services:
- Digital video production and YouTube campaigns
- Setup, framework, content, coaching, and maintenance of social media marketing strategy and campaign (including Facebook Fan Pages, Twitter feeds, YouTube channels, blogs, and more)
- Social media optimization (SMO), search engine optimization (SEO), and video search engine optimization (VSEO) for websites, music clips, and videos
- Setup, maintenance, and web marketing strategy for e-commerce websites (for selling music, merchandise, etc.)
- Web copy for e-newsletters, website content, and blogs
- Consultation on any of the above services
Contact us and be heard.
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